12/16/2023 0 Comments F1 newsletter![]() ![]() Though the exosphere has gotten plenty of attention – it’s appeared as everything from a giant basketball during the NBA Summer League to an emoji appearing to peek into hotel rooms – it’s the theater inside the Sphere that has generated loads of buzz since opening Sept. ![]() “There’s no parking because they have the race setup in the parking lot,” Corson said last month. ![]() Vegas taxi driver Dale Corson said there have been stories of rideshares taking 90 minutes to reach the Sphere entrance before events because traffic has been so snarled. That’s an area F1 has plenty of experience with. What does that mean? Well, the outside of the structure features 1.2 million puck-sized LEDs, which offers a blank canvas for creative content opportunities. “As part of our agreement, F1 will have a multi-day takeover of Sphere, including the use of the exosphere (to) display race-related content and compelling brand activations.” “We’re excited to showcase Sphere to the millions of Formula 1 fans that will be watching around the world,” Sphere executive chairman and CEO James Dolan said on an investor call this week. Follow live coverage of today’s Las Vegas Grand Prix.(It’s also where The Athletic’s Michael Dominski will report on the race.) Next week, when F1 comes to town, the Sphere will sit inside the track near Turns 5, 6 and 7 – adjacent to a fan area with both general admission and grandstand seating called “T-Mobile Zone at Sphere.” That zone will be the main area for concerts and other entertainment during the weekend. It already is for any Las Vegas visitor who has been to the city since the Sphere’s “exosphere” – its external LED screen – began lighting up in July. The Sphere will be impossible to miss for F1 fans. ![]()
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